Data Visualization and Analytics Specialist

A business intelligence professional, researcher and data analyst. Makes data meaningful, and enable users to glean additional insights.

Specializes in CPG, Marketing, Academic Research (Higher Education), Social Sciences, Artificial Intelligence, Machine Learning, Data for Good, OpenGov.

Tableau Developer, with a research background in Social Sciences.

Heather currently works at Birch Group Marketing and Data LLC as a Tableau Consultant. She develops embedded dashboards on Tableau. Her current work is focused on communication with stakeholders and users to improve the design processes. She designs on Tableau Creator and works with Tableau Server.

Wigell works to develop interactive dashboards, where users can derive their own insights, and contribute to the analysis. She describes her work as dashboards and reporting,

Courses at University of Chicago:

  • Mini-MBA (Booth School of Business)
  • Statistics
  • Social Science Computing
  • Math for Social Scientists

For the last two years, at Smart Cloud Forge she worked as a Tableau Developer, creating dashboards for the front-end of order entry prediction (predictive order) at Smart Cloud Forge. The dashboards included results from machine learning (train and test data) and predicted vs actual data expressed as case quantity. In this role, she partnered with Consumer Packaged Goods (CPG) and Food and Beverage SME’s to build data visualizations to address industry pain points.

Previously she worked at in Marketing, at Advance Learning Institute, a conference and communications company. At University of Chicago, she worked as a Research Coordinator on the Digital Publics Project, a study on the technologies of repression and resistance. In this role she research and tested social science computing methods and technologies, managed marketing and internal communications. Additionally, she researched digital activism in Russia, filtering, DDoS, and other controls and policies of the Russian Government.


Consumer Packaged Goods


Social Sciences

Food and Beverage

Artificial Intelligence and Machine Learning

Academic Research

Past Experiences

Resume Page

Tableau Developer, Smart Cloud Forge
(2018 – 2020)
Worked with team to to wire-frame, document data structures and data architecture, create data dictionaries, communicate design expectations, create dashboards on Tableau Desktop (filters, groups, tool-tips), manage Tableau Server.

Digital Marketing Coordinator, Advanced Learning
Managed marketing for internal and external communication conferences. Responsibilities included establishing analytics, email marketing, content marketing, conversion rate optimization, content calendar management, search engine marketing, blogging, and managing partnerships.